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Founder Story Video Template

The owner explains why they started, on camera, in their workplace.

  • Reel
  • Real people
  • 20–40 seconds
  • about $5 in AI credits
Made for Crumb & Co, a fictional business, from its website.

What it is

A presenter playing the founder speaks to camera in the shop, studio or office, cut with shots of the work being done.

When to use it

Small businesses whose story is the reason to buy: craft, local, independent.

Why it works

People buy from people; a face and a reason build trust faster than a feature list.

How it plays

  1. hook (about 4 s): The founder says the moment they decided to start.
  2. why (about 8 s): What they care about, with a shot of the work.
  3. proof (about 6 s): One specific detail that shows the care (from the profile).
  4. cta (about 4 s): An invitation to visit or try.

The hook: A personal first line: 'I started this because…'

How OpenPromo makes it

On camera. Made with GPT Image 2, Veo 3.1 Lite, Lyria 3. It suits local services, food, craft, hospitality, services businesses. The writer takes every fact from your website, so prices, products and reviews are yours, and you approve the script before anything is made.

Questions

How much does the founder talk template cost to make?

Each one costs about $5 in AI credits, paid at cost with your own key. OpenPromo adds no markup. Writing the script is a few cents, and you see it before anything is made.

Rendering again after an edit only pays for the scenes you changed.

Do I have to write the script?

No. Add your website and OpenPromo reads it: what you sell, your prices, your reviews, your colours and fonts. The writer fills the template from that, and you can edit every scene, or give it an angle such as a product or an offer.

Which AI models make it?

GPT Image 2, Veo 3.1 Lite, Lyria 3. They were picked in a side-by-side test of the image, video and voice models available, on quality for the price.

Your AI key

Start with $5 of free AI credit

The AI work in OpenPromo (reading your site, writing, voices, music and AI pictures) runs on your own YepAPI key. Sign up at YepAPI and get $5 in free credit, for a limited time. That is enough to try every tool.

  1. 1

    Sign up at YepAPI

    New accounts get $5 in free credit, for a limited time.

  2. 2

    Copy your API key

    It is on your YepAPI dashboard once you sign in.

  3. 3

    Paste it into OpenPromo

    In Settings. Set a monthly spending limit there too.

The free credit is YepAPI’s limited-time offer and may end. After it, you pay YepAPI per use at its price. OpenPromo logs every call with its cost, and a monthly limit caps what you spend. See pricing

Make a founder talk for your business.

Add your website, pick this template and approve the script. OpenPromo makes the rest.