Google Pomelli Alternative
The same first step, your website. Then it is yours to run.
Pomelli is an AI marketing experiment from Google Labs. It reads your website to build a profile of your business, which it calls Business DNA, and suggests on-brand social media campaigns from it. As a Labs experiment, it is free to try where it is available, and its features and availability can change.
OpenPromo starts the same way, from your website, but it is open-source software you can run yourself. It makes posts, carousels and banners, and also reels, promo videos and tutorials with voiceover.
Google Pomelli vs OpenPromo at a glance
| Aspect | OpenPromo | Google Pomelli |
|---|---|---|
| Main focus | Posts, carousels, banners, reels, promo videos and tutorials | Social media campaigns |
| Starts from | Your website address | Your website address |
| Source code | Open source, MIT license | Closed source |
| Where it runs | Your own server with Docker, or the hosted app | Hosted by Google |
| How you pay | Free software; you pay your own YepAPI usage, under a monthly limit you set | Free experiment, at the time of writing |
| Where your files live | Your database and media folder when self-hosted | In Google’s cloud |
Based on Google Pomelli’s public information at the time of writing. Products change; check their site for the current details.
How OpenPromo differs from Google Pomelli
Open source and self-hostable
The whole app is MIT licensed. Run it on your own server with one Docker command, read the code, change it and keep your changes.
Real text, never drawn by AI
Headlines and captions are real text in your brand fonts, rendered from templates. AI only makes backdrop pictures, B-roll, voice and music, so there is no garbled lettering.
Built from your website, with sources
OpenPromo reads your site into a brand profile first. Each selling point keeps the sentence it came from, and figures that are not on your website are flagged before you render.
Made for agents too
An MCP server, a REST API and a Claude plugin let your AI agent read the brand, write ideas and render media with the same limits as you.
When Google Pomelli is the better choice
- You want a free hosted experiment with nothing to set up and no API key.
- You only need social posts and are happy with a tool that may change.
OpenPromo does not publish or schedule posts, and has no AI avatars. It makes the media, from your brand. See every feature.
Google Pomelli Alternative FAQ
What is Google Pomelli?
Pomelli is an experiment from Google Labs that builds a profile of your business from your website and suggests on-brand social media content from it.
Is Pomelli AI open source?
No. Pomelli is a hosted Google Labs experiment. OpenPromo is open source under the MIT license and runs on your own server.
Does OpenPromo make videos?
Yes. Reels for Instagram, TikTok and Shorts, promo videos in 16:9, 1:1 and 9:16, and narrated tutorials.